STOP WAITING FOR “SOMEDAY.” YOUR SOLO LAW FIRM IS WAITING FOR YOU.
Step-by-step guidance, hands-on support, and a proven plan to take you from overworked associate to confident firm owner.
YOU’VE SAID IT 100 TIMES:
“I should open my own firm.”
But right now, it’s still just an idea.
Every time you start thinking about setting up shop, your brain stops you before you even begin:
- “What if I fail?”
- “What if someone gets mad at me?”
- “What if this decision hurts my family?”
- “What if my firm flops?”
It’s no wonder you haven’t made the leap yet—those fears are pervasive and loud.
Fear isn’t a warning— it’s your gut whispering, pay attention—this is your next step.
So let’s flip the script—because staying stuck isn’t the safe choice, it’s just the familiar one.
- “What if I succeed?”
- “What if I bring in more clients than ever?”
- “What if I finally feel free?”
- “What if I love my work again?”
- “What if my income doubles or even triples?
Deep down, you know you’re meant for more than being overworked and undervalued.
And what you’re doing now isn’t serving you, your future clients, or your family.
You know you have what it takes to be great.
And you are so done waiting for life to happen to you.
It’s time to go Solo.
WHEN YOU TAKE CONTROL OF YOUR OWN PRACTICE, YOU GET:
A firm that’s actually built around your vision – structured, profitable, and sustainable.
A bank account that reflects your work ethic—because you’re finally keeping what you earn.
A life that feels like yours again—free from office politics and billable-hour exhaustion.
A growing client base that comes to you—because your name carries credibility.
Evenings, weekends, and vacations that are actually yours—because you’ve built the right systems.
WOULD YOU FEEL READY IF YOU HAD A CLEAR PLAN, A PROVEN ROADMAP, AND BELIEF IN YOURSELF?
The “Right Time” Is Here.
The right support. The right strategy. The right coach—who’s been exactly where you are.
The step-by-step, supportive, and action-oriented coaching program
I wish had existed when I took the leap and started my own firm—without a roadmap, a safety net, or a clue where to begin.
GOING SOLO GIVES YOU BOTH THE
Strategy & Mindset
TO SUCCEED.
THE PRACTICAL STEPS
The exact roadmap to set up, run, and grow your law firm the right way from day one. No guessing, no wasted time—just proven, step-by-step action.
- Register your business – Ensure your firm is properly set up at the federal and state level.
- Manage your trust account – Keep it balanced and compliant without stress.
- Streamline billing & payments – Set up invoicing systems that actually get you paid.
- Create a solid financial plan – Know your numbers so your firm stays profitable.
- Charge what you’re worth – Learn how to set rates, collect payments, and increase your income.
- Hire the right assistant – Delegate before you’re drowning in admin work.
- Lock in your brand – Choose your firm name, domain, and website with confidence.
- Build your online presence – Set up social media & marketing that attracts your ideal clients.
- Grow your referral network – Connect with vetted professionals who send you business.
- Tackle anything that comes up – Because every firm is different, and I’ll help you handle it.
THE MINDSET SHIFTS
Because success isn’t just about knowing what to do—it’s about believing you can do it. We’ll tackle the fear, doubt, and guilt holding you back so you can step fully into your power as a law firm owner.
- Ditch imposter syndrome – You are ready. Period.
- Think like a CEO – Own your role as the boss. No more playing small.
- Drop the guilt – You don’t owe anyone an apology for putting yourself first.
- Have hard conversations – Firm breakups, boundaries, and saying no without guilt.
- Master your money mindset – Charge your worth. Grow your income. Stop playing defense.
- Let go of fear – Fear doesn’t mean stop—it means go anyway.
- Take control of your time – Work smarter, not harder.
- Use affirmations that work – Train your brain to expect success.
- Set real boundaries – Your business works for you—not the other way around.
- Stop overthinking – Action builds confidence. Make a decision and go.
- Lean on support – You don’t have to figure this out alone.
- Trust yourself – You can run a thriving firm. Start believing it.
- Tackle anything – Roadblocks? Doubts? You’ll handle them—and I’ll be there to help.
Together, we will make this transition possible, and I will be there to guide you every step of the way, all the way through your first month of being “in business.”
HERE’S WHAT YOU’LL GET:
The Going Solo Roadmap
A clear, step-by-step path to launching your firm without second-guessing every move. From legal setup to branding to getting your first clients, you’ll know exactly what to do—and in what order.
Financial Blueprint
A clear financial breakdown of startup costs, billable hour targets, and revenue strategies—all in an interactive spreadsheet that does the math for you. No guesswork, no confusion—just a real plan for making your firm profitable, faster.
Customized Solo Success Dashboard
A personalized, interactive digital hub to keep you organized, focused, and always moving forward. No more scattered notes or mental overload.
Unlimited 1:1 Zoom Sessions
You set the pace. We’ll meet at a schedule that works for you—so we tackle exactly what you need, when you need it.
Unlimited Email & WhatsApp Support Between Sessions
Because questions don’t just come up during calls. Need a reality check? A second opinion? A confidence boost? I’m a message away.
“Gave me the boost I needed to start my own law firm, I cannot thank Wendy enough.”
Working with Wendy is spectacular. I attended her Going Solo Workshop and if anyone is even remotely interested in starting their own law practice, this course is incredible. Wendy thoughtfully created sessions that ranged from creating your business and brand to managing finances to handling the departure from your current firm. This workshop gave me the boost I needed to start my own family law firm, and I cannot thank Wendy enough. She’s passionate about coaching and giving her clients the support and accountability they need.
- Alaina Storie
“Gave us a roadmap for each step of the way.”
My partner and I consulted with Wendy on getting our law practice off the ground. Wendy was knowledgeable, gave us a roadmap and there for us each step of the way. She is easy to talk to, holds you accountable to reaching your goals and activity problem solves with you. It was a great experience working with Wendy.
- Kristina Rae
IF YOU’VE BEEN WAITING FOR A SIGN THAT IT’S TIME—THIS IS IT.
Going Solo doesn’t have to be complicated, lonely, or risky. With the right roadmap and the right guidance, you can build a firm that gives you more freedom, flexibility, and financial success than you ever imagined.
QUESTIONS YOU MIGHT NEED ANSWERED BEFORE YOU SAY
“Yes! I’m In!”
Absolutely. Going Solo takes the guesswork out of launching your firm. From registering your business and setting up finances to choosing the right systems and workflows, I’ll walk you through every step—so you’re never stuck wondering what comes next.
You don’t have to start from scratch. I’ll help you tap into your existing network, build referral relationships, and position yourself so the right clients find you—without wasting time on marketing that doesn’t work.
Absolutely. Going Solo is built for busy lawyers. You set the pace, schedule calls when it works for you, and get hands-on support without the stress. This program fits into your life—not the other way around.
You’ll have unlimited access to me—through 1:1 coaching, email, and WhatsApp—so you’re never figuring this out alone. Plus, you’ll get my step-by-step checklist, budget guide, and personalized Trello board to keep you on track.
6 months—start to finish to official!
This means we spend the first few months planning, building, and getting everything in place so you can launch by month 5. Then, I’m with you for your first full month in practice to help you navigate real-time challenges with confidence.
If you need extra support after the 6 months, we can discuss a monthly coaching arrangement to keep you moving forward.
I hear you—this fear is real. But let me flip the question: What if you succeed?
What if you build a firm that gives you more freedom, flexibility, and income than you ever had at your old job? You’re not starting from scratch—you’re bringing years of legal expertise, connections, and experience with you.
And you’re not doing this alone. I’ll walk you through every step of building your firm—so when it’s time to run it solo, you’ll already have the systems, structure, and confidence in place.
With the right plan, you’ll create a business that works for you—not one that drains you.
My clients have given themselves a raise, taken real (paid) vacations, and maxed out their solo 401(k)s. If they can do it, so can you.
I hear this one a lot. Leaving can feel like a betrayal, especially if you’ve built strong connections. But here’s the truth: Your future is not an act of disloyalty.
The right people—the ones who truly support you—will understand that this is your next step. And if some don’t? That’s okay. You’re allowed to grow, evolve, and build a practice that works for you.
I launched my firm in under 90 days, and I’ll guide you through the process—whether you want to move that fast or take up to 6 months with this program. I’ve helped countless lawyers build their firms step by step, with a clear roadmap, legal and financial setup guidance, and real-time support—so you can launch at a pace that feels right without the overwhelm.
100%. Fear doesn’t mean stop—it means go carefully. It’s completely normal to feel nervous before making a big move. But fear isn’t a red light—it’s just a sign to be thoughtful, prepared, and intentional.
That’s exactly why this program exists. You won’t be taking a blind leap—you’ll have a step-by-step plan, support at every turn, and a clear roadmap forward. Fear shrinks when you take action, and with the right guidance, you’ll build the confidence to step into this next chapter without second-guessing yourself.
You don’t have to do this alone. I’ve got you.
The Going Solo program is a high-touch, step-by-step coaching experience designed to help you launch your firm with confidence.
The investment for the full 6-month program (including your first month as a solo) is $7,500 (payment plan available).
PAYMENT PLANS AVAILABLE
Pay In Full
One Payment of $7,500
Pay Monthly
4 Payments of $1,875
Still Have Questions?
I get it—investing in yourself feels scary. But here’s the truth: the first person who needs to believe in you—is you.
You’ve invested in your education, your career, and your clients. Now, it’s time to invest in your future.
If you want to make sure Going Solo is the right fit, let’s talk. No pressure, no fluff—just real answers to help you decide.
Disclaimer: This program will show you how to launch your own legal firm but there is no guarantee you’ll increase your income. However, I’ll show you the steps to reach your goals faster than you could on your own.
Page Created with Heart, Soul, and Strategy by Elise Cruz Company